Following up the proposal for the provision of a new website and brand, the following are submissions, for your consideration, of the future Brand and Website Design of the Fatima Old Boys Association. These submissions constitute the substance of Phase 1 of this project. Which is the process of Brand Development. Constructing the look and feel of the visual communication tools of FOBA. The purpose of these drafts are to give a general idea of what the finished product would look like and should NOT be viewed as the finished product.

From these samples will be chosen one sample that will be modified until the brand is settled upon. After phase 1 is completed then we can move on to Phase 2, which would be the actual development of the website. Your input and comments are welcomed, and there is a place at the end of the presentation for you to leave the comments. Feel free to be open and leave your constructive comments.

Regards,
Everard

First Step:
The first thing I did was make a small modification to the logo. It is good practice when developing a logo to ensure that it will work well when reproduced across several media. In this case the logo needs to be applied to business cards, letterheads, and web pages. This means the logo need to be reduced. When reduced, the words of the current FOBA logo are not visible. The simple solution is to create a version of the logo with the words off to the side. I put forward two options of this. One with the word “Fatima” prominent and the words “Old Boys Association” in a small font beneath (Fig.1) and the second option the initials “F.O.B.A” prominently displayed and the words “Fatima Old Boys Association” beneath that (Fig.2). I used the latter for the samples.

Logo Option 1: (Fig.1)

Logo Option 2: (Fig.2)

First Step:
The first thing I did was make a small modification to the logo. It is good practice when developing a logo to ensure that it will work well when reproduced across several media. In this case the logo needs to be applied to business cards, letterheads, and web pages. This means the logo need to be reduced. When reduced, the words of the current FOBA logo are not visible. The simple solution is to create a version of the logo with the words off to the side. I put forward two options of this. One with the word “Fatima” prominent and the words “Old Boys Association” in a small font beneath (Fig.1) and the second option the initials “F.O.B.A” prominently displayed and the words “Fatima Old Boys Association” beneath that (Fig.2). I used the latter for the samples.

Second Step:
The next thing I needed to do was decide upon which colors I was going to use. This was a fairly easy task as Fatima’s colors have always been the Blue and Yellow. The task now would be how to best translate those colors into a brand. What follows are my humble attempts to do this.

Third Step:
The third thing I needed to do, was zero in on a. What it is the Brand needed to communicate, and b. Who the brand needed to communicate to. I envisioned the Brand communicating to corporations as well as communities. Current as well as past Fatima students. Communicating Tradition, Excellence, Professionalism, Achievement, Family. To do this a delicate balance would have to be achieved a true task indeed.

Now to the submissions