Once again we at GemGfx were called upon to produce the branding and visual communicative imagery for another one of the major projects spearheaded by the folks at The Directors. DINNER & SHOW is a revenue-generating event for any restaurant and dining space! Read the rest of this entry »

Introduction

As promised, here is a merger of samples 2 and 3. with the requested modifications. Please have a look at it and if it is the one you would like to move forward with to the second phase. Read More

Introduction

As promised, these are the new website template samples for the online clothing store. Keeping in mind the concept behind the logo and your client market, and your request for a modern look. It is important that I mention here, that these are just samples, and should be considered as such. They are not the final product, and nothing is etched in stone. These are designed to give an idea of what the final product will look like. Once you decide upon a template, you will be able to modify that template to bring it to the final product. Read More

Introduction:

The Directors Studios

GemGfx recently had the pleasure of working with Mr. Sam Graber and his team at The Directors. Sam is one one of the Partners at The Directors, LLP which is based in Minneapolis, Minnesota. USA. The Directors produces and presenter commercial theater. Our
mission is to grow a national network of venues that consistently delivers the magic of live theater entertainment to targeted audiences.
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A nonprofit organization is formed for

the purpose of serving a public or mutual benefit other than the pursuit or accumulation of profits for owners or investors. “The nonprofit sector is a collection of entities that are organizations; private as opposed to governmental; non-profit distributing; self-governing; voluntary; and of public benefit” (Solamon 10). The nonprofit sector is often referred to as the third sector, independent sector, voluntary sector, philanthropic sector, social sector, tax-exempt sector, or the charitable sector.

We at GemGfx would like to make a special offer to all non profit orgaizations. If you have an event or project and need design assistance, we are able to offer you free to discounted services based on what you require. It is our way of managing our corporate social responsibility. If your organization is in any of the following categories please feel free to contact us and let us help your organization.

Charities, Foundations, Social Welfare or Advocacy Organizations, Professional/Trade Associations, Religious Organizations, Arts, Culture, Humanities, Education, Environment and Animals, Healt, Human Services, International, Foreign Affairs, Public Societal Benefit

Find out more here.

Part and parcel of building and marketing your brand is creating a brand that is easily recognizable. GemGfx has enjoyed some popularity over the past few weeks, and is quickly becoming a brand that everyone can recognize as separate and distinct from any other brand on the market.

It must be understood that Branding is more than just a Logo. Branding is an all encompassing term that refers to everything that is involved in the identity of a company or organization. This includes the Logo, Color Choices, Imagery, Ideology, Mission, Character, Reputation, and the list goes on.

The Business Directory defines branding as follows:

Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

So we see that branding is not just about creating a unique mark or image, but it is also defined by it’s purpose which is to establish a presence in the market and attract a certain demographic of customers. Needless to say Brands can go through changes. This happens often as the company the brand represents redefines it’s objectives and target markets and they need to update their brand to communicate the change. Some of the best known brands in the world have gone through changes since they first were revealed on the market. Here is a famous examples.:

History of Apple Logos

For more examples of this phenomena, you can check out Neatorama.com for an excellent list of some famous logos that went through transitions.

GemGfx is no different. When we first started, our market demographic was not as well defined as it is now. When we first started almost 5 years ago, we were just another one of the many web design companies that were saturating the web. Now we proudly provide high quality graphic design services to medium and small business companies. We are also know for our friendly and flexible customer service. We enjoy and maintain a good working relationship with our customers. They are not just our customers, but our good friends. We provide them with quality work at prices that they can afford and they appreciate us for that. So our branding as well went through some changes.

GemGfx's first and Transitioned Logos

After a bit of change, we now have the logo that represents GemGfx.

GemGfx current Logo

The logo also became very recognizable as our service to our customers was consistent with quality and good customer service. Customers began to recognize our identity where ever they saw it. We also went on to render the logo in 3d, which gave the professional edge to our brand. Showing that we were on the cutting edge of design and that we could provide the very best quality despite our size and our prices.

GemGfx Logo in 3D

We also came across a face, that we believed represented the friendly atmosphere that GemGfx’s customers enjoy when they come to us. The face has become very popular and when new customers come to us they feel welcomed just as a receptionist will greet someone walking into an office building.

GemGfx imagery

As GemGfx grows and evolves, our brand will continue to reflect those changes. Thus allowing our ideals, mission and vision to continue to be effectively communicated to our clients and potential clients. Everyday becoming the global brand that everyone can recognize.

GemGfx Admin

Just an update on our branding direction:

For the launch of our 2010 drive, we’ve come up with a slight modification to our 3d logo. We believe it represents the direction, exclusiveness and professionalism we endeavor to strive for in 2010. The material of the 3d icon we have changed slightly, and we’ve included a 3d rendering of the year 2010 under our logo.

As we look forward to 2010 and what it can bring, we are humbled by the growth and development that we have enjoyed thus far, and look forward to much more growth in this brand new year.

GemGfx Admin

Junior Claus

We at GemGfx have recently completed what we would categorized as our largest and most involved project to date. Born out of the creative link forged months ago with The Directors Studios, whose Branding Package GemGfx was responsible for developing, we were fortunate to be afforded the opportunity to work on another project titled Junior Claus. Read More

Many of you will have noticed a change in our main header logo at GemGfx.com. For those who have not, we’ve borrowed a page from the folks at Google and made a slight change to our logo for two weeks in the month of September 2009. Our logo at the top of our website looks like this:

GemGfx Header Logo celebrating Trinidad and Tobago's 47 years of Independence.

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