Part and parcel of building and marketing your brand is creating a brand that is easily recognizable. GemGfx has enjoyed some popularity over the past few weeks, and is quickly becoming a brand that everyone can recognize as separate and distinct from any other brand on the market.

It must be understood that Branding is more than just a Logo. Branding is an all encompassing term that refers to everything that is involved in the identity of a company or organization. This includes the Logo, Color Choices, Imagery, Ideology, Mission, Character, Reputation, and the list goes on.

The Business Directory defines branding as follows:

Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

So we see that branding is not just about creating a unique mark or image, but it is also defined by it’s purpose which is to establish a presence in the market and attract a certain demographic of customers. Needless to say Brands can go through changes. This happens often as the company the brand represents redefines it’s objectives and target markets and they need to update their brand to communicate the change. Some of the best known brands in the world have gone through changes since they first were revealed on the market. Here is a famous examples.:

History of Apple Logos

For more examples of this phenomena, you can check out Neatorama.com for an excellent list of some famous logos that went through transitions.

GemGfx is no different. When we first started, our market demographic was not as well defined as it is now. When we first started almost 5 years ago, we were just another one of the many web design companies that were saturating the web. Now we proudly provide high quality graphic design services to medium and small business companies. We are also know for our friendly and flexible customer service. We enjoy and maintain a good working relationship with our customers. They are not just our customers, but our good friends. We provide them with quality work at prices that they can afford and they appreciate us for that. So our branding as well went through some changes.

GemGfx's first and Transitioned Logos

After a bit of change, we now have the logo that represents GemGfx.

GemGfx current Logo

The logo also became very recognizable as our service to our customers was consistent with quality and good customer service. Customers began to recognize our identity where ever they saw it. We also went on to render the logo in 3d, which gave the professional edge to our brand. Showing that we were on the cutting edge of design and that we could provide the very best quality despite our size and our prices.

GemGfx Logo in 3D

We also came across a face, that we believed represented the friendly atmosphere that GemGfx’s customers enjoy when they come to us. The face has become very popular and when new customers come to us they feel welcomed just as a receptionist will greet someone walking into an office building.

GemGfx imagery

As GemGfx grows and evolves, our brand will continue to reflect those changes. Thus allowing our ideals, mission and vision to continue to be effectively communicated to our clients and potential clients. Everyday becoming the global brand that everyone can recognize.

GemGfx Admin

Just an update on our branding direction:

For the launch of our 2010 drive, we’ve come up with a slight modification to our 3d logo. We believe it represents the direction, exclusiveness and professionalism we endeavor to strive for in 2010. The material of the 3d icon we have changed slightly, and we’ve included a 3d rendering of the year 2010 under our logo.

As we look forward to 2010 and what it can bring, we are humbled by the growth and development that we have enjoyed thus far, and look forward to much more growth in this brand new year.

GemGfx Admin

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