Evolution ie. development: a process in which something passes by degrees to a different stage (especially a more advanced or mature stage);

We at GemGfx are never satisfied with ourselves. We are continually working to improve the quality of our work and our image as a design firm in the large market of design firms out there. We are continually looking at ourselves to find ways in which we can develop our skills and expertise to better meet the design needs of our customers and potential customers. The reality is that as technology develops, possibilities in design develop as well and alongside this, needs in design. If we as a design firm do not develop as well, we will find ourselves becoming obsolete and left behind.

With the development of our our organization and our design team, and the work we do for our customers, we believe our image must also evolve to reflect this change. As a result, we have been continually working on our brand development to fine tune what we see as one of the best brands to come along in a number of years. (shameless bias). We aim to develop a brand that can be recognized anywhere, that is distinct from any that exists, has gone before it, or will come after it. It is to be a brand that is synonymous with style, elegance and visionary out of the box thinking.

Our a brand is definitely a work in progress, just like the organization that is GemGfx itself. Of course we are aware of the danger of so drastically changing our look and feel, and so regularly interfering with our brand, that folks will begin having trouble recognizing us. To avoid this from happening, we have taken great care to fine tune our brand while at the same time maintaining it’s core themes such as colors and icons.

In our latest installment, we have maintained our colors as well as our knight chess pieces. We have also maintained the basic layout of our icon and type placements. We have however opted for a new background complimentary color as well as a lower case font as apposed to the all caps that we had previously. We have also chosen a metallic render of our colors which registers well against the new dark background. The metallic rendering we believe will adequately communicate our high end design skill as well as our visionary approach to design. We always try to think not just out of the box, but ahead of it.

So do feel free to let us know what you think of our latest installment of our brand modification, your input will also help us to fine tune. Thanks again for your continued support as we look to the future of GemGfx.

Till next time
GemGfx Admin

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