Out of a rough, hectic, scattered concept, comes a smooth, refined, solid, sturdy figure. This is the description of the evolution of the new GemGfx Logo, which also epitomizes the entity that is GemGfx itself. Indeed this is how many great ideas are born and GemGfx is no exception.

In the beginning, things are hectic, undefined, scattered without any clear lines, vision or direction. But then slowly, definitely and consistently a form begins to emerge. A form that is distinct, different, individualistic and unique. It eclipses the ideas that have gone before it, and sets a high standard for the things that will come after.

The new GemGfx Logo is the re-definition of GemGfx.

http://youtu.be/XdpVzNUt4MY

Tags: after effects, animation, brand design, brand redesign, branding, demo, digital, evolve, gemgfx, gemgfx.com, Graphic Design, graphics, logo, media, new, prodigalgemini, reel, sketch, web design