GemGfx ready for 2010
When GemGfx opened it’s doors on a permanent basis in April of 2009, we never imagined the wild ride that we would be in for. We went from a fledgling company, to one that experienced amazing growth in a very short space of time. We did make some mistakes, we’re a young company so we expected that. We also experienced tremendous successes. All in all we are humbled and grateful for the year that has gone by. (more…)
Featured Project – Case Study – The Directors Studios
The Directors Studios
GemGfx recently had the pleasure of working with Mr. Sam Graber and his team at The Directors. Sam is one one of the Partners at The Directors, LLP which is based in Minneapolis, Minnesota. USA. The Directors produces and presenter commercial theater. Our
mission is to grow a national network of venues that consistently delivers the magic of live theater entertainment to targeted audiences.
Read More
Special Offers for Non Profits
A nonprofit organization is formed for
the purpose of serving a public or mutual benefit other than the pursuit or accumulation of profits for owners or investors. “The nonprofit sector is a collection of entities that are organizations; private as opposed to governmental; non-profit distributing; self-governing; voluntary; and of public benefit” (Solamon 10). The nonprofit sector is often referred to as the third sector, independent sector, voluntary sector, philanthropic sector, social sector, tax-exempt sector, or the charitable sector.
We at GemGfx would like to make a special offer to all non profit orgaizations. If you have an event or project and need design assistance, we are able to offer you free to discounted services based on what you require. It is our way of managing our corporate social responsibility. If your organization is in any of the following categories please feel free to contact us and let us help your organization.
Charities, Foundations, Social Welfare or Advocacy Organizations, Professional/Trade Associations, Religious Organizations, Arts, Culture, Humanities, Education, Environment and Animals, Healt, Human Services, International, Foreign Affairs, Public Societal Benefit
Find out more here.
GemGfx: The Brand You Can Recognize
Part and parcel of building and marketing your brand is creating a brand that is easily recognizable. GemGfx has enjoyed some popularity over the past few weeks, and is quickly becoming a brand that everyone can recognize as separate and distinct from any other brand on the market.
It must be understood that Branding is more than just a Logo. Branding is an all encompassing term that refers to everything that is involved in the identity of a company or organization. This includes the Logo, Color Choices, Imagery, Ideology, Mission, Character, Reputation, and the list goes on.
The Business Directory defines branding as follows:
Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
So we see that branding is not just about creating a unique mark or image, but it is also defined by it’s purpose which is to establish a presence in the market and attract a certain demographic of customers. Needless to say Brands can go through changes. This happens often as the company the brand represents redefines it’s objectives and target markets and they need to update their brand to communicate the change. Some of the best known brands in the world have gone through changes since they first were revealed on the market. Here is a famous examples.:
History of Apple Logos
For more examples of this phenomena, you can check out Neatorama.com for an excellent list of some famous logos that went through transitions.
GemGfx is no different. When we first started, our market demographic was not as well defined as it is now. When we first started almost 5 years ago, we were just another one of the many web design companies that were saturating the web. Now we proudly provide high quality graphic design services to medium and small business companies. We are also know for our friendly and flexible customer service. We enjoy and maintain a good working relationship with our customers. They are not just our customers, but our good friends. We provide them with quality work at prices that they can afford and they appreciate us for that. So our branding as well went through some changes.
GemGfx's first and Transitioned Logos
After a bit of change, we now have the logo that represents GemGfx.
GemGfx current Logo
The logo also became very recognizable as our service to our customers was consistent with quality and good customer service. Customers began to recognize our identity where ever they saw it. We also went on to render the logo in 3d, which gave the professional edge to our brand. Showing that we were on the cutting edge of design and that we could provide the very best quality despite our size and our prices.
GemGfx Logo in 3D
We also came across a face, that we believed represented the friendly atmosphere that GemGfx’s customers enjoy when they come to us. The face has become very popular and when new customers come to us they feel welcomed just as a receptionist will greet someone walking into an office building.
GemGfx imagery
As GemGfx grows and evolves, our brand will continue to reflect those changes. Thus allowing our ideals, mission and vision to continue to be effectively communicated to our clients and potential clients. Everyday becoming the global brand that everyone can recognize.
GemGfx Admin
Just an update on our branding direction:
For the launch of our 2010 drive, we’ve come up with a slight modification to our 3d logo. We believe it represents the direction, exclusiveness and professionalism we endeavor to strive for in 2010. The material of the 3d icon we have changed slightly, and we’ve included a 3d rendering of the year 2010 under our logo.
As we look forward to 2010 and what it can bring, we are humbled by the growth and development that we have enjoyed thus far, and look forward to much more growth in this brand new year.
GemGfx Admin
Featured Project – Case Study – Junior Claus
Junior Claus
We at GemGfx have recently completed what we would categorized as our largest and most involved project to date. Born out of the creative link forged months ago with The Directors Studios, whose Branding Package GemGfx was responsible for developing, we were fortunate to be afforded the opportunity to work on another project titled Junior Claus. Read More
Website Security a must! Our first Hacker experience.
They say in the internet world that everyone is touched by a hacker at least once. Especially if your website is becoming more visible. Such might well be the case, as GemGfx had it’s first experience with hackers on August 17th which was approximately 1 week and a half ago. Read More
GemGfx News Update
Good Day Design Community
Undoubtedly in the ever changing face of the Internet and it’s technologies, GemGfx, as any organization wishing to remain relevant in the business world, must evolve along with the technologies. It is imperative to the very existence of GemGfx that we as an organization ensure that we are in a position to take our place on the ever expanding global market.
A few things have happened with GemGfx since our last update and here are just a few: Read More
GemGfx featured Supplier on 2Checkout.com
I have to take this time out to thank the folks at 2Checkout for the invaluable promotion that they gave to GemGfx by featuring us as a Spotlight Supplier on their community on Monday 29th June, 2009.
GemGfx Spotlight Feature on 2Checkout.
GemGfx New Promotional Video
We have been experimenting recently with 3d Studio Max and After Effects. This is because of the fact that we are looking for ways to make the content of our websites dynamic.
We recently put together a promotional video experimenting with the same programs and some voice overs. (Yeah, the voice was done by me, I know I need some work)
We hosted the video on YouTube, Google Video and on our main website GemGfx.com. Check it out and tell us what you think.
The best is yet to come by the grace of God.
Admin,
GemGfx
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