Country Branding Study: Trinidad and Tobago

Execute

So now that we had the logo and the concept solidified in our minds, it was time to implement the design into various mediums. Or as we say in the design process, Execute. The following is the brand id that we came up with. Again the images used are for display purposes only and the copyright belongs to the respective owners. The logo icon and brand design belong to GemGfx. It’s quite a few images, so depending on your connection and system, give it a few to load. If you prefer, you can also view the project on Facebook and Behance.

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Evaluation

This brings us to the last part of the design process. For this we’ll need your help. We’re putting the design out there and asking my fellow creatives and others to evaluate it. What do you think about it? How could it be improved? Did it succeed at the all the objectives? Or just a few? Or none at all? All constructive comments and feedback is welcomed. We look forward to hearing from you guys and we hope that this case study helps to inspire others in creating great brands.

Till next time.

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About Everard McBain

Everard is the Creative Director and CEO of GemGfx. GemGfx is a multidisciplinary design consultancy based in Trinidad and Tobago. He has been involved in the field of Graphic Design for over 14 years.

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