GemGfx Creates World Class Winning Brand For Tobago

In the month of March 2016, a design contest was held to find a logo and brand for the island of Tobago, W.I. For those who don’t know, Tobago is the sister island of the twin island republic of Trinidad and Tobago in the Caribbean. The contest was hosted by the Comprehensive Economic Development Plan (CEDP) Secretariat, Office of the Chief Secretary in collaboration with the Division of Tourism and Transportation, Tobago House of Assembly (THA). The invitation was to individual designers as well as design firms worldwide to submit designs that would reflect the theme “Tobago. Clean, Green, Safe, Serene”. In all, there were 115 entries from around the globe. This included the Caribbean, Finland, Denmark, Serbia, and Canada. I also submitted an entry into the contest. I received a call from the contest organizers informing me that mine was the winning entry.

The winning entry for the CEDP Tobago branding contest desinged by Everard J. McBain Jr. of GemGfx.
The winning entry for the CEDP Tobago branding contest desinged by Everard J. McBain Jr. of GemGfx.

This was the first phase of an eight-point plan of sustainable development for the island of Tobago. The Comprehensive Economic Development Plan (CEDP) 2.0 is the policy document that focuses on sustainable development in Tobago and at the heart of CEDP 2.0 is diversification of the economy, preservation of the environment and a better standard of living for its people.

The Goal of the CEDP 2.0 is to transform and diversify the Tobago economy such that it is better able to adjust to rapid changes in the national and international economies by producing products and services in which it can retain a competitive edge.

The Comprehensive Economic Development Plan. Tobago's eight-point plan for sustainable development.
The Comprehensive Economic Development Plan. Tobago’s eight-point plan for sustainable development.

The prize awarded to the winning entry was TT$40,000. I was invited to Tobago to be the guest at a small prize giving ceremony. I want to thank Ms. Jhodie Skeete for organizing my flight and transportation to the event. In attendance was THA’s Chief Administrator Raye Sandy and CEDP Coordinator, Dr. Elton Bobb.

The prize giving ceremony for the winner of the Tobago branding contest. L-R: CEDP Coordinator, Dr. Elton Bobb; Everard J. McBain Jr., GemGfx; Tobago House of Assembly's Chief Administrator Raye Sandy.
The prize giving ceremony for the winner of the Tobago branding contest. L-R: CEDP Coordinator, Dr. Elton Bobb; Everard J. McBain Jr., GemGfx; Tobago House of Assembly’s Chief Administrator Raye Sandy.

This video is an excerpt from the program Let’s Talk Tobago. A program highlighting news and events from Tobago produced by the Tobago House of Assembly. It features an interview I did in which I explained how I came up with the logo and brand.

We would like to extend sincerest thanks to the Tobago House of Assembly for creating the opportunity, and for choosing my entry as the winner. I’m humbled and encouraged by this win, as it puts GemGfx on the world stage proving that the quality of our work and level of creativity can compete with other talented work from around the globe.

CDEP Tobago Logo
The THA’s website: http://www.tha.gov.tt/
View CEDP’s announcement on Facebook: http://bit.ly/cedpgemgfx
View the project on Behance: http://bit.ly/cedpgemgfx2

About Everard McBain

Everard is the Creative Director and CEO of GemGfx. GemGfx is a multidisciplinary design consultancy based in Trinidad and Tobago. He has been involved in the field of Graphic Design for over 14 years.

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