Description: Xtra Fast Food is a fictitious fast food establishment, created to demonstrate GemGfx’s full range of branding capabilities.
Project Overview: Graphic Design, Corporate Identity, Branding, Print Design, Signage.
Brand Challenges: The challenge was to come up with an original name and logo for the fast food establishment, without mimicking anything that already existed. Then to communicate and illustrate our ability to fully brand such an establishment. We had to develop a wide range of applications such as membership cards and delivery vehicles.