Description:Zpublic is a news portal who specializes in sharing news outside of mainstream media using social networks as their primary medium.
Project Overview: Corporate Identity, Signage, Facebook, Website Design.
Brand Challenges:In researching this project it was found that the group that most follows news via social media, was the 15-25 age group. This group determined for themselves what they thought to be of interest, rather than being told what should interest them. So it was decided that Zpublic would communicate that it brought news that mattered to the Social Media user.