Description:Nouveau is a wine company that produces two main types of wine.
Project Overview: Corporate Identity, Package Design, Publication, Print Design, Vehicle Branding.
Brand Challenges:In doing research for this project, it was found that the best position for Nouveau would be in the exclusive market. Nouveau needed to communicate that it was only for the highly exclusive. Not only so, but to be exclusive you needed to drink Nouveau and if you didn’t drink Noveau, you were not exclusive.